15/09/2024

Uttarakhand’s Fiscal Responsibility: Lessons from Himachal Pradesh’s Fiscal Challenges

The report of Business Standard on 8th September 2024, highlights Himachal Pradesh’s economic distress which can be attributed largely to heavy ...

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11 Oct 2024

Exploring Slow Tourism in Uttarakhand

Uttarakhand, known for its breathtaking landscapes, rich cultural heritage, and spiritual significance, is a prime destination for travelers...


27 Oct 2017

Winter Had Started – Based on true events

Winter had started to spread its foggy blanket. It was only nine in the night and yet there was hardly any sound or activity in the house ex...


23 Aug 2022

Customer Relationship Management

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze...


22 Jan 2018

Why Horror Becomes Horror ???

Here in I bring attention to small aspects that make Horror film really a Horror. Commonly used tricks in Horror films :- 1. Su...


24 Jan 2018

Ten Qualities in a Brand

1. Well-known – without awareness, nothing else counts; a brand can’t be in people’s purchase consideration sets unless they are aware of th...


24 Jan 2018

Opinions &Perceptions :: Role in Human History

Though very strange but our history is often shaped by general opinions and perceptions rather than mere turn of events as they occur. Event...


27 Jan 2018

Brand Feel

The only way to feel for a brand is to put one self in the place of the consumer or experience something first hand. Also while you are bran...


31 Oct 2017

Why Do we need constant investment in Human Capital?

Many would say the best way to work is through hard work and discipline, where in the focus is more laid on working long hours, punctuality ...


23 Aug 2022

Autobiography - "Unafraid Unedited Unrelenting"

This starts from Gurgaon now off course Gurugram. The high energy period reminded so much by my own Amritash. That was when I was in Nursery...


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