27/01/2018
Brand Feel
The only way to feel for a brand is to put one self in the place of the consumer or experience something first hand. Also while you are branding it is important to let go of typical notions and think with relevance to other factors and then again come back to proper notions. for example if you are branding an insurance company.....list down certain keywords that you might associate with the insurance sector and then using these keywords ...start thinking of an animal or lets say maybe an personality....and start associating colors with that object that you derived from keywords......
I would soon post some example